For Skin689, a medically based active ingredient cosmetic with a patented formula, I worked with the founders to rethink the brand world and develop it visually. The aim was to find a balance between clinical efficacy and feminine appeal - clear, minimalist, yet sensual.

In an experimental, open process, new visual worlds and a tonality were created that works both in the digital space and in print. Particularly during the market launch, in specialist advertisements and publications, the focus was on positioning the creams not as classic beauty products, but as medically effective care products with a scientific background - without losing any of their emotional appeal.

The result is an appearance that radiates competence, creates trust and at the same time conveys a modern, feminine aesthetic.