For Seeberger Professional, I worked with the team to develop the creative basis for the relaunch of the homepage. The starting point was a mood board that visually captures the natural diversity, high quality and sensuality of the products. Supplemented by a semantic differential, we were able to clearly work out the desired brand effect - between professionalism, a moment of pleasure and a world of experience.

Based on this, the first design direction was developed: a website that not only shows quality and enjoyment, but also makes them an interactive experience. Elements such as gently rotating coffee cups on mouseover and subtle animations bring the products to life and create a digital experience that whets the appetite for more.