For the relaunch of the Hacker Pschorr website and online store, I was able to further develop the digital corporate design and implement it in close collaboration with the technical experts and product managers at Datenwerk. From the first ideas in brainstorming, through the ideation workshop and the creation of wireframes and click dummies, to the complete UI/UX concept and the final live launch, I accompanied all phases.

In addition to customer support, I closely coordinated the design implementation with the dev agency and developed and defined all interactions and animations for desktop and mobile. The aim of the relaunch was a comprehensive system upgrade to a current Shopware version, streamlined navigation, optimized product presentation and an aesthetically and functionally improved user experience.

As a special highlight, a subtle, global cloud animation now ensures that visitors are visually immersed directly in the "Bavarian sky" - a digital presence that perfectly combines tradition and modern design.