Filmtierranch Munich
Naturally. Earthy. Playful - first brand designs.
I developed the first concept ideas for the branding and corporate design for the Filmtierranch. This resulted in a new, more muted color palette that is earthy and natural and emphasizes the connection to the animals and their environment. The typography was carefully selected to ensure clarity and legibility while conveying the creative, playful personality of the animals. Initial logo designs serve as the basis for ideation and reflect the characters of the animals as well as the values and vision of Filmtierranch.
The Filmtierranch trains animals specifically for cinema, TV and series productions - including well-known stars such as Lassie, the movie dog. For decades, they have been part of successful productions from cinema, TV, series, advertising and photo productions.
Before
In recent years, the Filmtierranch has used a logo that exudes a particularly charming, almost cheeky character with its big googly eyes and playful font.
Afterwards
The new design direction now moves more in an abstract direction: two animal actors, dog and cat, appear in front of the camera. This makes the arrangement look more valuable and professional.