The corporate identity concept for Feinkost Kugler was renewed and implemented in a fresh form. The focus was on combining traditional brand strength with a modern appearance. In collaboration with the technical expertise of Datenwerk, the website and online store were fundamentally modernized: clear design, optimized structures and improved user guidance ensure a significantly enhanced user experience. Feinkost Kugler now presents itself as contemporary, user-friendly and at the same time close to its values and quality.