To participate in the tender for the website relaunch of the Dallmayr Academy, I developed a concept that combines target group focus and brand essence.

At the heart of my approach was the desire to reach the diverse target group - from baristas, restaurateurs and companies to private connoisseurs - with a coherent digital presence. A platform that both conveys knowledge and makes a passion for coffee and tea tangible.

The idea: values and tradition meet lifestyle and modern user guidance.
Dallmayr stands for quality, sustainability and enjoyment - this attitude should be reflected in the structure, tonality and design of the website.

The new Dallmayr Academy should be inviting, informative and inspiring - and offer both experts and curious beginners a platform to deepen their knowledge and develop their passion.

A project between craftsmanship, attitude - and a touch of lifestyle.