The Ammerglück Apartments in Oberammergau are more than just a hotel: they are a holistically designed retreat that combines tranquility, naturalness, and timeless clarity. Rooted in the region and open to new perspectives, a temporary home has been created here—for people who want to travel consciously, slow down, and arrive.

From the initial idea to the final design, we developed a holistic concept that combines brand building, interior design, digital touchpoints, and print media. The result is a place full of warmth and clarity—a retreat for explorers, mountain lovers, and anyone who simply wants to be happy.

Our services ranged from naming the apartments, brand development, and logo and color scheme to website design, digital touchpoints such as app and monitor designs, and all print and signage systems. In close collaboration with architects, we developed a consistent wellbeing and interior concept that is reflected in every detail—from the facade logo to room signs and TV screens to the smallest tactile elements in the room.

The result is a consistently coherent brand world that connects heaven and earth: calm, modern, regional, and personal. After completing our support, the website was handed over to the client and the new owners—the Ammerglück brand remains a holistically conceived experience.

Since Ammerglück took over management, all website matters from 2025 onwards will be handled independently by the client, who will continue to develop the brand and its image.