THE FRÄNKIN

Freelance Brand & Web Designer · Art Director

Hi, I'm Corinna.
Freelance designer by passion—a creative free spirit with a keen sense for people and brands.

Since 2016, I have been working as DIE FRÄNKIN – with roots and heart in Middle Franconia, often traveling and at home wherever new ideas arise. What I bring to the table: a keen sense of aesthetics and clarity, as well as in-depth expertise in branding, logo design, concept development, web design, and interior & wellbeing design.

Values at the core. Design with depth. Powerful branding.

I don't just design—I create experiences.
From my many years of work in wellbeing, health, gastronomy, and hospitality, I know that effective branding comes about when meaning, style, and substance come together.

The focus is on emotional impact, tangible quality, and holistic design concepts—with the aim of creating places and offerings that touch, nourish, and truly make sense. Ready to get your business on track?

Logo design & individual essence

A logo is more than just a symbol—it embodies the essence of your brand. Together, we will design a visual symbol with character, clarity, and atmosphere.

For brands that want to be not only seen, but also felt.

Branding and conception

Your brand starts on the inside - with clarity, attitude and feeling. I develop visual identities with depth: from logo, color scheme and typography to tonality, visual language and CI guidelines - for brands that connect.

Website & Shop

Your website is the digital stage & expression of your brand. I design websites & stores with clarity, aesthetics and structure - in line with the user journey and the needs of your target group. For coherent experiences with impact. Customized - according to your wishes.

Interior design

I design spaces that work - with a feel for aesthetics, function and atmosphere. Whether it's a boutique hotel, yoga shala, spa, café, restaurant, store or pop-up location: it's about more than style. It's about creating an atmosphere that touches - and lasts.

Wellbeing & Spa Signature Concepts

Ideas and experiences that dream out loud - with a sense of sensuality and atmosphere. I help hotels, retreats and places of well-being to create authentic spa and wellness concepts with soul - from the guest journey to branding, signature services and their own product or fragrance line.

Co-Creation

Some ideas need space, exchange and creative support at eye level. In my 1:1 sessions - online or on site - we dive deep together: into your vision, your aesthetics, your brand. Whether branding, website, mood board or spatial concept - I listen between the lines, structure with clarity and design with a feel for the essentials. For founders, small brands and heartfelt projects that want inspiration, focus and design in a feel-good atmosphere.

Bringing identity to life

Thinking holistically - beyond the visual.

all services

Delicacy

Let us make your values visible - authentically, clearly and with feeling. Where you are right now is exactly the right place to start, because we make it your start. Step by step, your impulses are transformed into what you want to express - as a brand, product or experience. We bundle our energy and start exactly where you are now.

Thanks to my customers for their trusting cooperation.
"

Ms. Herrmann is an exceptionally, highly talented, courageous and creative personality with a high degree of professionalism and the necessary sensitivity for the spaces and subtleties.

Veronika KrysciakA diffuse and chaotic idea became a work of art
"

Corinna supported me on my way to self-employment with the design and conception of my website as an absolute expert. With her special empathy and tangible passion as a designer, the project became a project close to my heart. With her individual creativity and know-how, she is an outstanding professional and the best web designer I could have wished for my project.

Elisabeth Haupt
"

I am very enthusiastic about how Mrs. Herrmann has realized our website with our ideas and wishes.
Without Ms. Herrmann, we would not have been able to present a historically significant Turkish hamam on the Internet so well.
I am looking forward to a very good future cooperation.

Hamam Mathilden, Munich