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THE FRÄNKIN

holistic art direction, wellbeing & brand design

Hi, I'm Corinna.
A passionate freelance designer, creative free spirit with a sense for people and brands.

I've been on the road as DIE FRÄNKIN since 2016 - with roots and a heart from Middle Franconia, often traveling and at home wherever new ideas arise. In my luggage: a keen sense for aesthetics and clarity as well as sound expertise in the areas of branding, logo design, conception, UI design, web design and interior & wellbeing design.

Values at the core. Design with depth. Powerful branding.

I don't just design - I create experiences. From my many years of work in wellbeing, health, gastronomy and hospitality, I know that effective branding is created where meaning, style and substance come together. The focus is on emotional impact, tangible quality and holistic design concepts - always with the aim of creating places and offers that have a beneficial and meaningful effect.

Ready to get to the heart of your business?

Logo design & individual essence

Your logo is more than just a sign - it carries the essence of your brand. Together we create a visual symbol with character, clarity and feeling. For brands that don't just want to be visible, but tangible.

Branding and conception

Your brand starts on the inside - with clarity, attitude and feeling. I develop visual identities with depth: from logo, color scheme and typography to tonality, visual language and CI guidelines - for brands that connect.

Website & Shop

Your website is the digital stage & expression of your brand. I design websites & stores with clarity, aesthetics and structure - in line with the user journey and the needs of your target group. For coherent experiences with impact. Customized - according to your wishes.

Interior design

I design spaces that work - with a feel for aesthetics, function and atmosphere. Whether it's a boutique hotel, yoga shala, spa, café, restaurant, store or pop-up location: it's about more than style. It's about creating an atmosphere that touches - and lasts.

Wellbeing & Spa Signature Concepts

Ideas and experiences that dream out loud - with a sense of sensuality and atmosphere. I help hotels, retreats and places of well-being to create authentic spa and wellness concepts with soul - from the guest journey to branding, signature services and their own product or fragrance line.

Co-Creation

Some ideas need space, exchange and creative support at eye level. In my 1:1 sessions - online or on site - we dive deep together: into your vision, your aesthetics, your brand. Whether branding, website, mood board or spatial concept - I listen between the lines, structure with clarity and design with a feel for the essentials. For founders, small brands and heartfelt projects that want inspiration, focus and design in a feel-good atmosphere.

Bringing identity to life

Thinking holistically - beyond the visual.

all services

Delicacy

Where focus goes
- energy flows.

Let us make your values visible - authentically, clearly and with feeling. Where you are right now is exactly the right place to start, because we make it your start. Step by step, your impulses are transformed into what you want to express - as a brand, product or experience. We bundle our energy and start exactly where you are now.

Thanks to my customers for their trusting cooperation.
"

Ms. Herrmann is an exceptionally, highly talented, courageous and creative personality with a high degree of professionalism and the necessary sensitivity for the spaces and subtleties.

Veronika KrysciakA diffuse and chaotic idea became a work of art
"

Corinna supported me on my way to self-employment with the design and conception of my website as an absolute expert. With her special empathy and tangible passion as a designer, the project became a project close to my heart. With her individual creativity and know-how, she is an outstanding professional and the best web designer I could have wished for my project.

Elisabeth Haupt
"

I am very enthusiastic about how Mrs. Herrmann has realized our website with our ideas and wishes.
Without Ms. Herrmann, we would not have been able to present a historically significant Turkish hamam on the Internet so well.
I am looking forward to a very good future cooperation.

Hamam Mathilden, Munich